Levelling up sponsorship at MSLSC

MSLSC Tier Level Sponsorship Entitlements.

This season, we are changing the Clubs Sponsorship Framework Model which will transform the way we engage with our valued partners. The tiered framework below, was formally endorsed by the Clubs Board of Directors in-time for the 2024-2025 Season.

The Tiered Sponsorship Framework is designed to better serve our sponsors, streamline our offerings, and ultimately elevate the experience for all involved.

Why the change: As we continue to grow and adapt to the needs of our community and sponsors, we recognised the importance of creating a more structured and flexible approach to sponsorship. For the first time in the Clubs history, there is an Entry Level Sponsorship Tier, which supports the organisations that are starting to build their relationship with the Mullaloo Surf Life Saving.

No current active Sponsorship Agreement will be affected by the new “Tier Level Sponsorship” Platform, except when these Sponsorship Agreements are heading toward the expiry date and then the Sponsorship Agreements renewing process will work with each valued sponsor to obtain their Tier Level.

Here are a few reasons driving this exciting shift:

1. Increased Accessibility: Our new tiered framework will offer a range of sponsorship levels, making it easier for businesses of all sizes to participate. Whether you’re a startup or a well-established corporation, there will be an option that fit all budgets and goals.
2. Enhanced Value for Sponsors: Each tier comes with tailored benefits designed to maximise visibility and engagement. From premium branding opportunities to exclusive networking events, our new structure ensures that sponsors receive significant value at every level.
3. Clear Expectations: With defined tiers, both sponsors and organisers will have a clearer understanding of deliverables and commitments. This transparency fosters better communication and strengthens our partnerships.
4. Opportunities for Growth: Our tiered system allows sponsors to start at a level that suits them and explore opportunities for upgrades in the future. This flexibility encourages long-term relationships and ongoing support.
5. Strategic Alignment: Each tier is designed to align with the specific goals and target audiences of our sponsors, enabling more effective marketing strategies and outreach.

6. The Clubs new Tier Level Sponsorship Platform is aimed at meeting the requirements of all Sponsors. Excitingly, we have two new Sponsors who have joined this Season using the Tier Level Platform. One of these is a “Value Add” Sponsor, which will provide Club Members a 10% Discount (some exclusions noted) on in store purchases. Watch this space for further details.

The feedback received from Sponsors to date has been overwhelmingly positive. Sponsors are noting the easy read format and selection options supporting where they would like to position their Sponsorship relationship with the Club.